Feedback of WLC College on Portrait Making

Portrait making is an art that requires years of practice to achieve perfection. It is the art of replicating a person on canvas. Getting the features right is a tedious task as it should share the likeliness of the muse. WLCI School of Advertising and Graphic Design, brought in the best to teach the student’s this art. Ms. Mekhla Harrison has over a decade of experience in her bag. She was definitely the artist for this task. Mekhla took it upon herself to illustrate the art by taking the time to demonstrate. Charcoal and paper were here chosen tools to reveal her technical expertise. She drew charcoal portraits of the students using her famed talent. Check out more images of the art at http://goo.gl/8rZJCn

Is WLCI Mumbai hosting Design Exhibitions ?

Yes, WLCI College India’s Mumbai Campus does host Design Exhibitions !

Exhibitions and workshops are a regular occurrence in the halls of WLCI Mumbai Campus. This is done to promote and showcase the talents of budding designers who are a part of the WLCI Fraternity. The Advertising and Graphic Design students are engaged in creating something new for their projects. They are intrigued rather than burdened by the demands of the faculty members to indulge in tasks that require them to explore their minds.

The image below is of a display presentation of Students artwork at a recently held workshop. It consists of various campaign projects that the students have engaged themselves in as a part of their curriculum for the visual communications course. 

From creating campaigns for known brands such as Indigo, Red Bull and Body Shop, they had also been asked to create advertisements for events. Their list of assignments also includes common item such as Chai (Tea).

They have often mentioned that the most intriguing and challenging assignments are the ones that require them to create campaigns for the common items. Along with that, they express their gratitude to the staff members at WLCI College for creating such platforms and opportunities.

You too could be a part of the amazing members of WLCI College India ! Simply visit http://www.wlcidesign.in/ to know more about the Design School of WLCI.

Is WLCI Design School teaching Art History

Art History has major significance in the context and study of Art, any form of visual art. Without knowing the history and background of art, a student of art or designing cannot learn the nuances of the subject they are studying. Art history therefore holds a place of esteem importance. As a discipline, art history is distinguished form of art criticism. One ought to understand the history of the subject from various angles-

1. How did the artist come to create the work?
2. Who were the patrons?
3. Who were his or her teachers?
4. Who was the audience?
5. Who were his or her disciples?
6. What historical forces shaped the artist's oeuvre, and
7. How did he or she and the creation affect the course of artistic, political, and social events?

All of these above questions and their answers give the students of art a balanced perspective about the work of art and he/she can understand in which context the art-work was created. 

Art history also often examines the work through an analysis of form; that is, the creator's use of line, shape, color, texture, and composition. This approach examines how the artist uses a two-dimensional picture or the three dimensions of sculptural or architectural space to create his or her art. The way these individual elements are employed results in representational or non-representational art.

Many design colleges and institutes in India offer their students a course in ‘Art History’. WLCI Design School, one of the premier design schools in India offers to their students a holistic learning curve on design, which offers comprehensive ‘Art History’ knowledge.

WLCI College Reviews Experiential Design

Today’s generation does not believe in being type casted or being boxed. Be it the music, culture or the liberty of thought. Everything is in flux, and in terms of design, one spills over another and merges to create something new and awe-inspiring! Experiential Design is the new ‘In’ thing in the design circuit. 

This stream of design is still an emerging science and draws heavily from many other disciplines including- 

1. Cognitive Psychology
2. Perceptual
3. Cognitive Science
4. Environmental Design
5. Haptics
6. Product Design
7. Information Design
8. Brand Strategy
9. Heuristics 

Experiential Design focuses on creating ‘engaging moments’ for the customer/ viewer using ideas, emotions, memories, or touch points between brands and people. This new form of design works across all disciplines and its mission is to persuade, stimulate, inform, and entertain the client with whom the interaction is taking place. 

Nowadays, more and more, retailers, brand marketers and advertisers are engaging the customer/client in experiential design experiences to persuade them to subscribe to the brand or product. The advertisers are reaching out to the customers in the transportation centers (airports, railway and subway stations), hospitals, restaurants and city streets so that the customers get a firsthand experience of the product. 

Many design colleges and institutes in India offer their students a course in ‘Experiential Design. WLCI Design School, one of the premier Design schools in India offers to their students a holistic learning curve on design, which covers ‘Experiential Design’.

How Wigan and Leigh Encourages Student’s

A cool summer evening, smell of freshly bloomed jacaranda’s filling the air, enthusiastic crowd of teachers, mentors and students; a plethora of natural materials like-jute, fabric, shells, beads, and an eager potpourri of visitors waiting to try their hands at different mediums; no better way of spending an evening amidst nature at a workshop which was designed with earthy tones and craft in mind.

Last Saturday, on 28th of June, WLCI Sainik Farms Campus, Delhi hosted a Nature workshop- U, Me and Nature, which was open and free for all students and visitors from 4.00 to 7.30 pm. Participants dabbled in various mediums of art & design to create articles like graffiti painted T-shirts, glass-art, screen-painted scarves, block-printed objects and many more artifacts made out of natural materials. Here are the details of some of the fun activities that were lined up for the students & visitors-

• Graffiti Painting
• T-Shirt Macramé
• Color Your Scarf
• Embellishing the T-shirts
• Design Your Identity
• Glass Painting
• Mind Games
• Block Printing on Fabric

Kudos to students, participants, visitors, teachers, mentors and organizers; for organizing and making such a unique and successful event. All in all the experience of a workshop amidst nature was rejuvenating and replenishing and everyone left the venue with a smile on their face, encoring for more such events…

Feedback of WLCI Student – Mumbai Campus

Lately, a social cause awareness campaign was initiated to strengthen the security of Women & Children in India. This was done by the joint venture of Mumbai Police and Padma Binani Foundation.

Best Design College’s in Mumbai were invited to send their students to participate. The student who went home with the Second Prize came from WLCI School of Design.

Himanshi Gala has done us proud by winning this certificate of recognition!

 With her achievement and enthusiasm, the faculty member at WLCI Mumbai campus, feel that we all have contributed to voice a change for the issue of Safety and Security of Women and Children in India.

Himanshi spoke about her experience – “ It was an inter – college competition for a social cause held by the Mumbai police of commisoner. The challenges was to bring out the child abuse problems faced today. 

Rather than depicting a real picture of a child, I thought of a visual and converted into illustration as it would portray a clear picture and help me to convey the message I want to say. “

Realize your creative dream with WLCI! 

Visit our Mumbai Campus :

Mahalaxmi Silk Mills Pvt Ltd.,

Mathuradas Mills Compound,

Senapati Bapat Marg, Lower Parel(West),

Mumbai-400013