Today’s
generation does not believe in being type casted or being boxed. Be it the
music, culture or the liberty of thought. Everything is in flux, and in terms
of design, one spills over another and merges to create something new and
awe-inspiring! Experiential Design
is the new ‘In’ thing in the design
circuit.
This
stream of design is still an emerging science and draws heavily from many other
disciplines including-
- Cognitive Psychology
- Perceptual
- Cognitive Science
- Environmental Design
- Haptics
- Product Design
- Information Design
- Brand Strategy
- Heuristics
Experiential
Design
focuses on creating ‘engaging moments’ for the customer/ viewer using ideas,
emotions, memories, or touch points between brands and people. This new form of
design works across all disciplines and its mission is to persuade, stimulate,
inform, and entertain the client with whom the interaction is taking place.
Nowadays,
more and more, retailers, brand marketers and advertisers are engaging the
customer/client in experiential design experiences to persuade them to
subscribe to the brand or product. The advertisers are reaching out to the
customers in the transportation centers (airports, railway and subway
stations), hospitals, restaurants and city streets so that the customers get a
firsthand experience of the product.
Many
design colleges and institutes in India offer their students a course in ‘Experiential
Design. WLCI Design School, one of
the premier Design schools in India offers to
their students a holistic learning curve on design, which covers ‘Experiential
Design’.
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