Is WLC College India Teaching Digital Marketing

Certainly !

Advertising and promotion of brands have gone online and digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing. It involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

The Digital Marketing course focuses on new and emerging digital media, search engines, search engine optimization, display advertising, websites, mobile marketing and M-Commerce. The students are given extensive training on ‘Digital’ branding which includes- online marketing, usage patterns and consumer behavior.

WLCI Business School has a comprehensive course in Digital Marketing. Its module focuses on the knowledge and use of advanced digital media for marketing, including digital newspapers and directories, DTH, IPTV, mobile TV and satellite & community radio. The students are given an in-depth understanding of the usage of digital technologies in business models with revenue streams.

The course material for digital media covers the following topics-

• New and emerging Digital Media,
• Mail accounts and groups,
• Search engines,
• Search Engine Optimization,
• Display Advertising,
• Instant Messaging (IM) /Chat,
• SEM (Search Engine Marketing)
• Video casting,
• Podcasting,
• Blogging,
• Social Media Optimization & Marketing Strategies,
• Websites,
• Mobile Marketing & M-Commerce,
• Interactive Voice Response Systems (IVRS) Mobile Gaming,
• 3G technology,
• Creating a digital platform,
• Video emails and direct mailers,
• Media choice and selection, and
• Media Planning.  

WLCI Digital Marketing course gets you “job-ready” for the present and the future !